Using the platforms’ powerful targeting capabilities, Facebook helped Blizzard present the game to a broad set of gaming and entertainment audiences within Facebook’s and Instagram’s global audiences of 1.65 billion and 400 million people respectively. In preparation for the Overwatch launch, Facebook worked with Blizzard on a mix of Facebook and Instagram marketing solutions, including Carousel ads, Canvas, and Instagram Marquee. Last week, Blizzard hosted a livestreamed launch event for Overwatch on Facebook.
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The first series of streams centered on Heroes of the Dorm, Blizzard’s collegiate tournament featuring its popular team-brawler Heroes of the Storm. “We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.”Īs part of the collaborative arrangement on between the two companies, Blizzard recently hosted multiple livestreams via Facebook. “Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other,” said Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment, in a statement.
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Friends can subscribe to feeds and get notified when new streams are available.
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Players will be able to livestream their Blizzard-gaming sessions directly to their Facebook news feeds, timelines, and friends.